SOFTWARE THAT

SHIPS AND SCALES

CUSTOM SOFTWARE

INTERNAL TOOLS

AUTOMATION & AI

MOBILE APPS

CUSTOM SOFTWARE

INTERNAL TOOLS

30+ PROJECTS SHIPPED

FULL-STACK SOFTWARE, DESIGNED TO BUILD AND BUILT TO LAST.

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MOST SOFTWARE NEVER SHIPS RIGHT. IT RUNS LATE, BLOWS THE BUDGET, OR DIES BEFORE LAUNCH. FIRSTGEN EXISTS TO BE THE EXCEPTION.

THE PROBLEM WAS NEVER THE IDEA. IT'S HOW THE THING GETS BUILT. WE FIXED THAT PART.

THE PROBLEM WAS NEVER THE IDEA. IT'S HOW THE THING GETS BUILT. WE FIXED THAT PART.

SUCCESS RATE

29%

ONLY 29% OF PROJECTS SUCCEED

Just 29% of software projects fully succeed; 52% ship late, over budget, or missing features, and 19% get cancelled outright.

SUCCESS RATE

29%

ONLY 29% OF PROJECTS SUCCEED

Just 29% of software projects fully succeed; 52% ship late, over budget, or missing features, and 19% get cancelled outright.

BUDGET OVERRUN

45%

AVERAGE BUDGET OVERRUN

Large IT projects run a median 45% over their original estimate — and deliver 56% less value than promised.

BUDGET OVERRUN

45%

AVERAGE BUDGET OVERRUN

Large IT projects run a median 45% over their original estimate — and deliver 56% less value than promised.

AUTOMATION GAP

94%

OF WORK IS REPEATABLE

94% of workers perform repetitive, time-consuming tasks that could be partially or fully automated — yet only 4% of businesses have automated their workflows.

AUTOMATION GAP

94%

OF WORK IS REPEATABLE

94% of workers perform repetitive, time-consuming tasks that could be partially or fully automated — yet only 4% of businesses have automated their workflows.

PROVEN ROIPANSION

248%

RETURN ON AUTOMATION

Enterprises deploying workflow automation see a 248% three-year ROI, with 78% hitting payback inside six months.

PROVEN ROIPANSION

248%

RETURN ON AUTOMATION

Enterprises deploying workflow automation see a 248% three-year ROI, with 78% hitting payback inside six months.

EVERYTHING YOUR BUSINESS RUNS ON, BUILT UNDER ONE ROOF

WEBSITES, APPS, SOFTWARE, AND THE SYSTEMS THAT TIE THEM TOGETHER — DESIGNED AND ENGINEERED BY THE SAME TWO PEOPLE, START TO FINISH.

[SEE OUR WORK↗]
WEBSITES & WEB APPS

Fast, modern sites and full web applications built to convert, scale, and actually get shipped.

SOFTWARE & SAAS

Custom software and multi-tenant SaaS with billing, auth, and infrastructure built in.

MOBILE APPS

iOS and Android apps that feel native and plug into systems you run.

AUTOMATION & AI

Internal tools and AI workflows that kill the manual work draining hours.

Clozers

[LETS TALK↗]
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"FirstGen built exactly what we asked for and made it even better than we envisioned. We're now using them for phase 2, a top-notch app. A can't miss partnership."

FOUNDER | CEO, CLOZERS

  • INDUSTRY

  • SALES COACHING SAAS

  • TIMELINE

  • 15 Weeks

  • STAGE

  • LIVE IN PRODUCTION

WHAT WE BUILT

AI VOICE COACHING

BILLING

PER-SEAT STRIPE

DELIVERY

MULTI-TENANT SAAS

Clozers

[LETS TALK↗]
A textured organic cluster resembling lichen or moss with fine structural detail

"FirstGen built exactly what we asked for and made it even better than we envisioned. We're now using them for phase 2, a top-notch app. A can't miss partnership."

FOUNDER | CEO, CLOZERS

  • INDUSTRY

  • SALES COACHING SAAS

  • TIMELINE

  • 15 Weeks

  • STAGE

  • LIVE IN PRODUCTION

WHAT WE BUILT

AI VOICE COACHING

BILLING

PER-SEAT STRIPE

DELIVERY

MULTI-TENANT SAAS

Clozers

[LETS TALK↗]
A textured organic cluster resembling lichen or moss with fine structural detail

"FirstGen built exactly what we asked for and made it even better than we envisioned. We're now using them for phase 2, a top-notch app. A can't miss partnership."

FOUNDER | CEO, CLOZERS

  • INDUSTRY

  • SALES COACHING SAAS

  • TIMELINE

  • 15 Weeks

  • STAGE

  • LIVE IN PRODUCTION

WHAT WE BUILT

AI VOICE COACHING

BILLING

PER-SEAT STRIPE

HOW WE TAKE YOUR IDEA FROM SCOPE TO SHIPPED

A CLEAR PROCESS WITH NO BLOATED TEAMS, NO ENDLESS RETAINERS, AND NO SURPRISES. JUST THE THING YOU HIRED US TO BUILD.

A CLEAR PROCESS WITH NO BLOATED TEAMS, NO ENDLESS RETAINERS, AND NO SURPRISES. JUST THE THING YOU HIRED US TO BUILD.

STEP // 001

01 // SCOPE & STRATEGY

We map exactly what you need built, what it's worth, and how it'll work — before a single line of code exists.

STEP // 001

01 // SCOPE & STRATEGY

We map exactly what you need built, what it's worth, and how it'll work — before a single line of code exists.

STEP // 001

01 // SCOPE & STRATEGY

We map exactly what you need built, what it's worth, and how it'll work — before a single line of code exists.

STEP // 002

02 // DESIGN & ARCHITECTURE

We architect the product and the systems behind it, engineered for your real requirements instead of a template.

STEP // 002

02 // DESIGN & ARCHITECTURE

We architect the product and the systems behind it, engineered for your real requirements instead of a template.

STEP // 002

02 // DESIGN & ARCHITECTURE

We architect the product and the systems behind it, engineered for your real requirements instead of a template.

STEP // 003

03 // BUILD & SHIP

Full-stack engineering with working software you can see as it comes together — built, tested, and pushed to production.

STEP // 003

03 // BUILD & SHIP

Full-stack engineering with working software you can see as it comes together — built, tested, and pushed to production.

STEP // 003

03 // BUILD & SHIP

Full-stack engineering with working software you can see as it comes together — built, tested, and pushed to production.

STEP // 004

04 // HANDOFF & SUPPORT

You get the keys: the code, the systems, and the ability to run it yourself. We stay on for support when you want us, not because you're locked in.

STEP // 004

04 // HANDOFF & SUPPORT

You get the keys: the code, the systems, and the ability to run it yourself. We stay on for support when you want us, not because you're locked in.

STEP // 004

04 // HANDOFF & SUPPORT

You get the keys: the code, the systems, and the ability to run it yourself. We stay on for support when you want us, not because you're locked in.

A TEMPLATE OR SOMETHING BUILT FOR YOU

ANYONE CAN HAND YOU A TEMPLATE AND A MONTHLY BILL. WE BUILD SOFTWARE AROUND HOW YOUR BUSINESS ACTUALLY WORKS — SO YOU'RE NEVER FIGHTING A TOOL THAT WASN'T MADE FOR YOU.

OFF THE SHELF

Templates, no-code, and stock tools get you live fast and cheap. Then you hit the wall they all have — you can't change what you don't own, and the workarounds start stacking up.

FIT TO YOUR BUSINESS

70% OF WHAT YOU NEED

OWNERSHIP

0%

ROOM TO GROW

LIMITED

BUILT FOR YOU

OFF THE SHELF

FIRSTGEN

Custom software engineered around your exact workflow. Built to fit how you actually operate, built to grow as you do, and built to be yours.

FIT TO YOUR BUSINESS

100%

YOU OWN

100%

ROOM TO GROW

UNLIMITED

BUILT FOR YOU

TO SPEC

WHAT OUR CLIENTS SAY AFTER WE SHIP

REAL FEEDBACK FROM THE FOUNDERS AND OPERATORS WE'VE BUILT FOR.

REAL FEEDBACK FROM THE FOUNDERS AND OPERATORS WE'VE BUILT FOR.

Two overlapping circular scribble forms drawn with loose hand-rendered line work

FOUNDER | CEO, XTIMATES

Logo

Xtimates

  • [WHAT WE BUILT]

    CLIENT DASHBOARD

  • [SCOPE]

    OUTREACH · CRM

  • [ENGAGEMENT]

    BUILT & OPERATED

"FirstGen built the platform Xtimates runs on. It's the difference between guessing and knowing — everything we need to manage clients and scale, in one place."

WAYS TO WORK WITH US

THREE ENGAGEMENT TIERS DEPENDING ON WHAT YOU'RE BUILDING — FROM A FOCUSED PROJECT TO A LONG-TERM BUILD PARTNER.

LAUNCH

STARTING AT $5,000

A website, landing system, or focused single-deliverable build.

  • One clear deliverable

  • Fixed, scoped pricing

  • Design + build + ship

  • Direct line to the builders

  • Full code ownership

  • Post-launch support window

LAUNCH

STARTING AT $5,000

A website, landing system, or focused single-deliverable build.

  • One clear deliverable

  • Fixed, scoped pricing

  • Design + build + ship

  • Direct line to the builders

  • Full code ownership

  • Post-launch support window

BUILD

STARTING AT $25,000

A complete product — web app, SaaS, or mobile.

  • Custom software or SaaS

  • Multi-feature, multi-phase

  • Integrations & automation

  • Milestone-based delivery

  • Built to scale

  • Full code ownership

BUILD

STARTING AT $25,000

A complete product — web app, SaaS, or mobile.

  • Custom software or SaaS

  • Multi-feature, multi-phase

  • Integrations & automation

  • Milestone-based delivery

  • Built to scale

  • Full code ownership

PARTNER

CUSTOM

Ongoing product development for companies that need a continuous build team.

  • Dedicated build capacity

  • Roadmap & iteration

  • Priority turnaround

  • Long-term partnership

  • Ongoing support & maintenance

  • Direct line to the builders

PARTNER

CUSTOM

Ongoing product development for companies that need a continuous build team.

  • Dedicated build capacity

  • Roadmap & iteration

  • Priority turnaround

  • Long-term partnership

  • Ongoing support & maintenance

  • Direct line to the builders

FULL-STACK, FOUNDER-LED

FULL-STACK, FOUNDER-LED

A hands-on team of systems developers and engineers focused on performance, not theory.

A hands-on team of systems developers and engineers focused on performance, not theory.

[MORE ABOUT US↗]
A male figure wearing sunglasses and a jeweled crown with a regal expression
A male figure wearing sunglasses and a jeweled crown with a regal expression
LANDON DURM
LANDON DURM

Full-stack engineer and product lead. Turns scope into shipped, working software — the websites, apps, and systems clients actually run on.

Full-stack engineer and product lead. Turns scope into shipped, working software — the websites, apps, and systems clients actually run on.

A male figure wearing sunglasses and a jeweled crown with a regal expression
LANCE ENGELMAN
LANCE ENGELMAN

Sales and growth lead. Makes sure what we build moves the business — from first conversation to the results after launch.

Sales and growth lead. Makes sure what we build moves the business — from first conversation to the results after launch.

STRAIGHT ANSWERS ON BUILDING SOFTWARE

HONEST GUIDES FOR FOUNDERS AND COMPANIES DECIDING WHAT TO BUILD, WHAT TO BUY, AND HOW TO DO IT RIGHT.

HONEST GUIDES FOR FOUNDERS AND COMPANIES DECIDING WHAT TO BUILD, WHAT TO BUY, AND HOW TO DO IT RIGHT.

[READ MORE↗]

5 MINUTES

What Can You Actually Automate in Your Business Right Now?

5 MINUTES

MVP or Full Build? How to Decide What to Build First

6 MINUTES

A densely packed cluster of organic matter resembling a natural growth or moss formation
Custom Software vs. Templates: Which Does Your Business Actually Need?

5 MINUTES

A dense spiky mass exploding outward from a central point on a grid background
How Much Does It Cost to Build Custom Software in 2026?

5 MINUTES

What Can You Actually Automate in Your Business Right Now?

5 MINUTES

MVP or Full Build? How to Decide What to Build First

6 MINUTES

A densely packed cluster of organic matter resembling a natural growth or moss formation
Custom Software vs. Templates: Which Does Your Business Actually Need?

CLEAR ANSWER TO COMMON QUESTIONS

THE THINGS PEOPLE ASK BEFORE THEY HIRE US. ABOUT COST, TIMELINES, OWNERSHIP, AND HOW WE WORK.

[CONTACT TEAM↗]

001 //

WHAT DO YOU ACTUALLY BUILD?

001 //

WHAT DO YOU ACTUALLY BUILD?

002 //

HOW MUCH DOES A PROJECT COST?

002 //

HOW MUCH DOES A PROJECT COST?

003 //

HOW LONG DOES A BUILD TAKE?

003 //

HOW LONG DOES A BUILD TAKE?

004 //

DO I OWN THE CODE AND EVERYTHING YOU BUILD?

004 //

DO I OWN THE CODE AND EVERYTHING YOU BUILD?

005 //

CAN YOU WORK WITH THE TOOLS WE ALREADY USE?

005 //

CAN YOU WORK WITH THE TOOLS WE ALREADY USE?

006 //

WHAT HAPPENS AFTER YOU SHIP?

006 //

WHAT HAPPENS AFTER YOU SHIP?

DEPLOY YOUR NEXT PROJECT

TELL US WHAT YOU'RE TRYING TO BUILD. WE'LL TELL YOU HOW WE'D DO IT — AND WHAT IT TAKES.

FIRSTGEИ
FULL-STACK SOFTWARE, BUILT TO SHIP

WE BUILD THE WEBSITES, APPS, AND SOFTWARE COMPANIES ACTUALLY RUN ON. DESIGNED. ENGINEERED. SHIPPED END TO END.

Get intelligence dispatches. No noise, just signal.

FIRSTGEИ

FIRSTGEИ

FIRSTGEИ

[PRIVACY POLICY]
[PRIVACY POLICY]
[TERMS & CONDITIONS]
[TERMS & CONDITIONS]
[COOKIE POLICY]
[COOKIE POLICY]